Terms of Service
In short
- The service is for businesses only, not for personal or consumer use.
- You are responsible for getting your customers' agreement before you message them.
- We provide the software. Meta and WhatsApp control the platform's rules and pricing, and we cannot change that.
- You can close your account at any time, and you can export your data before it is deleted.
- Any questions: afkartech@afkartech.app
These terms cover the agreement between AFKAR TECH ("Afkar Tech", "we") and the business that uses our platform ("you"). Opening an account or using the service means you accept them.
1. The service
Afkar Tech is a software platform that connects your WhatsApp Business number to automated conversation flows, appointment booking and an in-chat catalogue, together with a dashboard for managing them. We provide the software; you provide the business it speaks for.
2. Accounts and eligibility
You must be a business, and the person opening the account must be authorised to act for it. You are responsible for the accuracy of the details you give us, for keeping your login details private, and for everything done under your account. Tell us straight away if you think an account has been compromised.
3. Your responsibilities
- You must own the WhatsApp Business number connected to the platform, or be authorised to use it.
- You must get clear agreement from every person you message, and keep a record of it.
- The business details, prices, availability and catalogue you publish must be accurate and up to date.
- You are the controller of the conversations you have with your customers. You decide what is collected and why; we process it on your instructions.
- You must follow every law that applies to your business, including consumer protection, advertising and data protection law.
4. Acceptable use
You may not use the platform to send bulk messages to people who have not agreed to them, to impersonate another business or person, to spread malware, to harass anyone, or to offer goods or services that are unlawful or that WhatsApp forbids. You may not try to get around rate limits, probe or interfere with the platform's security, or resell access without our written agreement.
5. WhatsApp Business Platform
The service depends on the WhatsApp Business Platform, run by Meta Platforms, Inc. Your use is therefore also subject to Meta's terms, the WhatsApp Business Messaging Policy and Meta's commerce policies. Meta can restrict, suspend or close a WhatsApp Business account independently of us, and can change the platform's rules and pricing at any time. We are not responsible for those decisions and cannot reverse them.
Two platform rules affect what the service can do, and are worth saying plainly. Outside a 24-hour window from the customer's last message, only message templates that Meta has approved can be sent. Templates are approved by Meta, not by us, and cannot be edited once approved.
6. Fees
Fees, the billing period and any usage-based charges are the ones set out in your subscription plan or order form. Messaging charges levied by Meta are passed on to you as they are, where they apply. Fees are payable in advance unless we agree otherwise, and we may suspend the service if an invoice goes unpaid after we have given you notice.
7. Availability and support
We aim to keep the service running continuously, but we do not guarantee uninterrupted operation. We will give notice of planned maintenance where we can. Support is available by email and WhatsApp during business hours. Interruptions that start with Meta, a payment provider or a network operator are outside our control.
8. Intellectual property
The platform, its software, design and documentation stay ours. You keep ownership of your own content — your business details, catalogue, message text, customer data and logo — and give us only the licence we need to store and deliver it as part of the service.
9. Data protection
Each side's obligations are set out in our Privacy Policy, which forms part of these terms. Where data protection law requires a written processing agreement between us, that agreement applies in addition to these terms.
10. Warranties and disclaimers
The service is provided as it is. As far as the law allows, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that an automatic reply will suit every situation, and you remain responsible for what your business says to its customers.
11. Limitation of liability
As far as the law allows, neither side is liable for indirect or consequential loss, lost profit, lost business or damage to reputation. Our total liability connected with the service in any twelve-month period is limited to the amount you paid us in that period. Nothing in these terms limits liability that cannot lawfully be limited, including liability for death or personal injury caused by negligence, or for fraud.
12. Suspension and termination
You may close your account at any time. We may suspend or end the service if you seriously breach these terms, if your use puts the platform or its other customers at risk, if Meta requires it, or if fees go unpaid after notice. When the service ends, we will make your data available for export for a reasonable period, after which it is deleted in line with the retention periods in the Privacy Policy.
13. Changes
We may change the service and these terms. We will give you notice of any significant change in advance, and continuing to use the service after it takes effect means you accept it. If you do not accept a significant change, you may end the agreement before it takes effect.
14. Governing law
These terms are governed by the laws of the State of Israel, and the competent courts of Israel have exclusive jurisdiction, without affecting any mandatory consumer rights you have where you live.
15. Contact
AFKAR TECH, Omar ibn al-Khattab 27, Kafr Kanna. Email afkartech@afkartech.app, phone +972 55 248 2412, or message us on WhatsApp.